Abstract:

By analyzing the present situation and problems of geographical indication development in Qinghai Province and its role in agricultural economic development, this paper put forward the path and countermeasures of high-quality development of geographical indication industry in Qinghai Province, so as to promote rural industry revitalization and agricultural economic development. The number of geographical indications, regional distribution, product classification, use of geographical indications and brand promotion in Qinghai Province and the existing problems were analyzed. The correlation between the number of geographical indications and agricultural economic development in Qinghai Province from 2010 to 2019 was studied. The results showed that: (1) geographical indications in Qinghai Province were mainly concentrated in Haidong City, Haibei Prefecture and Xining City, and the products of geographical indication were mainly fruits and vegetables and breeding products; the use of geographical indication had become a new growth point for the development of agriculture and animal husbandry and the income increase of farmers and herdsmen, and the promotion of geographical indication brands had achieve certain results; (2) there were still some problems, such as insufficient attention paid by the government to geographical indication, weak brand awareness of geographical indication by producers and consumers, small number of geographical indications applying for registration, “attach importance to registration and despise use”, lack of professional talents, etc; (3) the number of geographical indications in Qinghai Province had not yet shown a positive impact on the local agricultural output value. Based on the analysis, the paper puts forward the development path of geographical indication industry in Qinghai Province: (1) strengthening overall planning and systematically promoting the development of geographical indication industry in the whole province; (2) supporting leading enterprises to create industrial clusters of geographical indication characteristics; (3) focusing on four key links and building a new pattern of closed-loop development of the entire industrial chain; (4) making excellent public services and creating a good environment for the development of geographical indication industry; (5) strengthening team building to provide talent support for the development of geographical indication industry. The authors also propose 14 specific countermeasures and suggestions.

Key words: geographical indication, intellectual property, rural revitalization, characteristic agriculture, agricultural economy, high quality development