Abstract:

To provide theoretical and practical reference for the synthetical evaluation of leisure agricultural parks’ construction effectiveness based on theme creativity, this paper takes 12 creative agricultural theme parks in southern Jiangsu as examples, uses AHP method to construct a comprehensive evaluation system with three evaluation criteria: creative expression of theme, landscape construction, tourism management and operation. The weights of the indicators were obtained by expert scoring method and 1-9 scale method, and the selected cases were scored according to data collection and field investigation. The results showed that: (1) 4 of 12 farm gardens were in grade I, 6 were in grade II and 2 were in grade III; (2) while the overall construction of creative agricultural theme parks in southern Jiangsu achieved some results, there were still some common problems. Based on the results, five optimization strategies are put forward: (1) grasping the core of theme creativity, expanding and deepening main body of the industry; (2) highlighting the characteristics of agricultural elements, enriching the experience feelings of activities; (3) improving the construction level, maintaining the landscape sustainability; (4) perfecting the operating mechanism, cultivating relevant professionals; (5) strengthening communication and cooperation; promoting the level of publicity.

Key words: leisure agriculture, creative agriculture, creative agricultural theme parks, AHP, synthetical evaluation, optimization strategy