Abstract:

The paper aims to clarify the influencing factors on farmers’ adoption of new varieties of brewing sorghum, and provide the basis for liquor-making sorghum breeding and new varieties’ promotion. Taking the new sorghum variety ‘Longza 17’ as an example, 214 households were investigated in Qiqihar and Heihe of Heilongjiang Province and Hulunbeier of Inner Mongolia Autonomous Region. Data were collected and analyzed with Excel software. The influencing factors on farmer’s planting were explored by using binary logistic model. The results showed that the years of education, the proportion of labor force, the proportion of sorghum area, the output, the price and the sorghum related information obtained through mobile phone or Internet had a positive and significant impact on the adoption of new varieties of wine-making sorghum, and the land rent had a negative and significant impact. Some countermeasures were put forward, such as strengthening the training of new professional farmers and the support of sorghum characteristic industries, cultivating new wine-making sorghum varieties of high-yield and high-quality, and establishing pastoral complex based on sorghum to enhance the integration of the primary, secondary and tertiary industries, which could provide references for farmers and governments to speed up the promotion of new varieties of wine-making sorghum.

Key words: farmers, sorghum, influencing factors, binary logistic, empirical analysis