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中国农学通报

中国农学通报 ›› 2017, Vol. 33 ›› Issue (14): 158-164.doi: 10.11924/j.issn.1000-6850.casb16090056

所属专题： 资源与环境； 现代农业发展与乡村振兴

• 三农研究 • 上一篇    

合作社资源基础及其参与电商模式的意愿研究—基于浙江省118家农民专业合作社

罗建利,邱春晓,李佳   

  1. 温州大学,温州大学,浙江东方职业技术学院经济贸易系
  • 收稿日期:2016-09-12 修回日期:2017-05-03 接受日期:2017-01-25 出版日期:2017-05-25 发布日期:2017-05-25
  • 通讯作者: 邱春晓
  • 基金资助:
    国家自然科学基金资助项目(71203161)；国家自然科学基金重点学科群项目(71333011)；国家社会科学基金重点课题(11AJY007)；浙江省 社科规划课题(15NDJC100YB)；浙江省大学生科技创新活动计划(2016R426070)；温州市哲学社会科学规划课题(16wsk052)。

Cooperatives’Resource Base and Willingness to Participate in E-commerce Mode: Based on 118 Cooperatives in Zhejiang Province

李佳   

  • Received:2016-09-12 Revised:2017-05-03 Accepted:2017-01-25 Online:2017-05-25 Published:2017-05-25

摘要： 农民专业合作社作为一种有效的生产经营关系，在“互联网 ”的新环境下，参与电子商务成为农民专业合作社转型升级的必然途径。基于资源基础理论，首先从理论上对影响农民专业合作社电商模式发展的因素进行分析，然后对浙江省118 家农民专业合作社的调研结果进行了Logistic 回归的实证分析。实证结果表明：人力资源因素对农民专业合作社参与电商意愿的影响更加显著，通过加大合作社发展的资金投入力度、组织合作社进行适度规模经营、提高合作社成员技术水平和建立合作社发展经验交流平台等措施，均有助于农民专业合作社电子商务业务的开展。此外，Logistic 分析结果也为“互联网 ”环境下更好地实现合作社有效参与电商运营，继而维持其更加健康的发展提供了针对性的改进意见。

关键词: 杭州市郊, 杭州市郊, 旱地, 土壤有机质, 现状, 改良措施

Abstract: Farmers'' professional cooperative is an effective relationship between production and operation, its external development environment is improving, and its participation in e-commerce has become a necessary way of self- transformation and upgrading. Based on investigation of farmers'' professional cooperatives in Zhejiang Province, this paper used binary logistic model to build a structural equation model, and analyzed the influence factors of the cooperatives’e-commerce development. The results showed that human resource is the main factor affecting the willingness of farmers'' professional cooperatives to participate in e-commerce. The ecommerce of farmers’professional cooperatives could be enhanced by measures such as increasing capital investment, moderate scale operation, upgrading the technical training level of the cooperative members and establishing a platform for experience exchange. In addition, this paper also provided suggestions on the effective participation of farmers’professional cooperatives in e-commerce and the sustainable development ofthis business mode.