Abstract: Remote training of rural practical technology is an agricultural science-and-technology information communication using network technology. Its key target is to change farmers’ technical perceptions and behavior and should be explored from the point of view of the media and farmers. First of all, the paper summarized the media-communication status, including the role of a tool and a significant impact factor of agricultural science-and-technology information communication. Secondly, the paper analyzed the media-communication dilemma from the perspective of cognition-affection-conation which is the base of behavior. Finally, the paper proposed the media-communication suggestion such as promoting effective cognition, enhancing affection identity, building true conation.