In order to solve the actual problem of wheat yield due to the delayed sowing date in the southwest region of Shandong province, a two-factor fracture zone-test design was adopted from 2018 to 2020. Three sowing dates were set as October 18 (S1), 23 (S2) and 28 (S3); seeding rates were set as 2.70×106 plants/hm2 (D1) and 3.75×106 plants/hm2 (D2) in 2018. And in 2019, five sowing dates were set as October 22 (S4), 27 (S5), November 1 (S6), 6 (S7) and 11 (S8); seeding rates were set as 2.25×106 plants/hm2 (D3), 3.375×106 plants/hm2 (D4) and 4.50×106 plants/hm2 (D5). The effects of different sowing dates, seeding rates on tiller number and leaf ages before winter, tiller number and leaf ages in spring, plant height, spike length, yield and its components were studied. The results showed that under the same seeding rate with delayed sowing date, tiller number and leaf ages before winter, leaf ages in spring and nodal roots were decreased, but tiller number in spring was increased. Under the same sowing date with increased seeding rates, tiller number and leaf ages before winter, tiller number and leaf ages in spring and nodal roots were decreased. Sowing date and seeding rate had significant effect on plant height, spike length, spike number, grain number and yield. Sowing date significantly affected the length of two internodes at the stem base, seeding rate extremely significantly affected 1000-grain weight. The interaction of sowing date and seeding rate had significant effect on spike number and yield. Under the conditions of this experiment, the best sowing date was from October 18 to 23 with sowing amount of 3.75×106 plants/hm2 in the southwest region of Shandong. When sowing date was after November 1st, the corresponding suitable sowing amount was 4.50×106 plants/hm2 to achieve high yield.