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Chinese Agricultural Science Bulletin ›› 2016, Vol. 32 ›› Issue (8): 191-195.doi: 10.11924/j.issn.1000-6850.casb15110092

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E-marketing Application of Specialized Cooperatives in Beijing Suburb:

Tong Yanli   

  1. (Beijing Vocational College of Agriculture, Beijing 100093)
  • Received:2015-11-17 Revised:2016-03-02 Accepted:2015-11-27 Online:2016-03-18 Published:2016-03-18

Abstract: In order to research the e-marketing application of specialized cooperatives in Beijing suburb, investigation of 100 specialized cooperatives was conducted by questionnaire and interview. The technology and method of e-marketing applied in the sales process of agricultural products were studied, and the data were analyzed to find out the main problems and causes existing in the implementation of e-marketing. The results showed that e-marketing application desire of specialized cooperatives in Beijing suburb was strong, however, the application of e-marketing was not much. The implementation effect was not good because of the lack of professional talents, the restriction of professional technology and other objective conditions. Finally some suggestions including government support, multi-participation and training of professional talents were proposed for e-marketing application of specialized cooperatives.

CLC Number: